Most of what we do is self-explanatory: logo means logo, website means website and Brand Interview means, well, what does it mean?
Our brand interview is one of the most important pieces of our branding process. It's a series of questions broken down by category, that help us understand your vision, your objectives, who you want to reach and most importantly the personality you want your new brand identity to have. There are many "aha" moments or simply "hmmm, great question" moments that help pastors or team leads realize not only how integrated a brand is into their entire vision and mission but how important it is in helping them reach their community.
After the interview, the responses are organized into a document that becomes the blueprint and reference point for everyone involved in the branding process. This is called the Brand Brief and is reviewed and approved by your team before development begins. Every time there is a review of design, copy or strategy, the team is encouraged to weigh opinions against the Brand Brief—seeing how each piece relates to the vision, objectives and personality expressed by your church's leadership.
Even churches with an in-house design team have completed this interview and use the Brand Brief as a reference point when critiquing new marketing or design, making sure it fits within their desired personality and objectives.
Sound interesting? Contact us and we'll set up a time to talk personality.
Our brand interview is one of the most important pieces of our branding process. It's a series of questions broken down by category, that help us understand your vision, your objectives, who you want to reach and most importantly the personality you want your new brand identity to have. There are many "aha" moments or simply "hmmm, great question" moments that help pastors or team leads realize not only how integrated a brand is into their entire vision and mission but how important it is in helping them reach their community.
After the interview, the responses are organized into a document that becomes the blueprint and reference point for everyone involved in the branding process. This is called the Brand Brief and is reviewed and approved by your team before development begins. Every time there is a review of design, copy or strategy, the team is encouraged to weigh opinions against the Brand Brief—seeing how each piece relates to the vision, objectives and personality expressed by your church's leadership.
Even churches with an in-house design team have completed this interview and use the Brand Brief as a reference point when critiquing new marketing or design, making sure it fits within their desired personality and objectives.
Sound interesting? Contact us and we'll set up a time to talk personality.
RSS Feed